From Rio to Reinvention
Roberta Lucca (aka Beta Lucca) arrived in London from Rio de Janeiro with two suitcases and limited English.
She led innovation projects at Nokia and TV Globo, the world's second-largest commercial broadcaster.
When in London, she co-founded Bossa Games and built it into one of Europe's most successful and creative gaming companies, winning a BAFTA for Monstermind and creating multi-million-dollar IPs including I Am Bread, Surgeon Simulator and Worlds Adrift. Forbes listed her as one of their Top 50 Women in Tech.
Then she walked away and built something completely new.
Keynote Speaker
Roberta speaks internationally on innovation, AI and reinvention, working with leadership teams at companies including Intuit, Ocado, Disney, SLUSH, London Tech Week and Forbes.
She is also a LinkedIn Learning instructor.
Media & TV
Roberta has been featured in the Financial Times, BBC News, WIRED, CNBC, Guardian and Sky News.
She appeared as a judge and angel investor on BBC One's The Apprentice and as a mentor on Amazon Prime's Ready Set StartUP.
WUNDER BETA
As WUNDER BETA, Roberta creates a fusion of Electronic music with Brazilian beats, building immersive worlds on stage drawn from her background in games.
She spent 10 months designing and building a custom 3D-printed instrument called the MOrgana, and released her debut EP Love You To Beats in 2025, singing in both English and Portuguese.
In June 2026, she sold out her first immersive headline show in London, performing with a live band and the instrument she built from scratch.
Read the stories behind it on Substack.
Contact
Would you like to book Roberta for a Keynote Speaker, Workshop or Panel? Or discuss Consulting, Media or Collaborations?